Tesla’s domestic sales in China fell 45% year-over-year in January to 18,485 vehicles. This volume represents the lowest monthly retail figure in the country since November 2022.
Deliveries plummeted 80% compared to the record-high domestic figures recorded in December. The China Passenger Car Association (CPCA) released the data, signaling cooling demand in the world’s largest electric vehicle market.
While Tesla’s Shanghai factory reported a sharp year-over-year increase in exports, local sales faced intense pressure from domestic rivals. The decline indicates that recent financing incentives and subsidies failed to offset the growing market share of local Chinese brands.