OpenAI has evolved ChatGPT into an interactive platform by allowing integrations with third-party applications. The initial launch in October 2025 included partners like Spotify, Canva, and Zillow, enabling users to perform tasks such as creating playlists or searching for homes directly within the chat interface.
Following the initial rollout, OpenAI further expanded the ecosystem in December 2025 by opening submissions for all developers to build and publish their own apps in a new directory. Integrations with other major companies like DoorDash and Uber are also expected, allowing users to order food or book rides conversationally.