Uber launched its Women Preferences feature nationwide today. The rollout includes major markets such as New York City, Philadelphia, and Washington, D.C. This expansion follows earlier pilot programs in other U.S. cities.
The feature allows female riders and drivers to request matches exclusively with one another. Uber designed the tool to enhance safety, comfort, and user control. Development of the feature relied on direct feedback from female users.
The expansion comes as Uber addresses safety concerns and faces litigation regarding sexual assault cases on its platform. Competitor Lyft introduced a similar feature for women and nonbinary users in 2023.