Zalando now generates 90% of its on-site marketing content using artificial intelligence. This technology produces banners, trend highlights, and campaign imagery for the Zalando app and website.
The shift replaces a production schedule that previously required six to eight weeks. AI allows the company to publish content within days of identifying a trend to increase local relevance across markets.
Zalando also uses AI to generate product videos from existing photographs. These videos demonstrate the fabric and movement of garments.