Apple will conclude promotional pricing for the iPhone 17 Pro and iPhone 17 Pro Max models in China on December 14, 2025.
This marks the first official discount on these models since their September launch. Apple implemented the strategic initiative to invigorate sales and maintain market share against fierce local competition.
The price cuts reached a maximum of 300 yuan (approximately $42).
Customers accessed the discounts via Apple’s official Chinese website and retail stores in major cities. Analysts viewed the campaign as a necessary tactical adjustment to sustain sales momentum.