Apple shipped a record 14 million iPhones in India during 2025, capturing its highest-ever market share of 9%, an increase from 7% in 2024. [2, 6] This strong performance came as India's overall smartphone market remained stagnant, with total shipments hovering around 152-153 million units. [2, 3, 6]
The growth is attributed to several factors, including the expansion of local manufacturing and a broader retail presence, with the company recently opening its fifth store in the country. [6] Apple's success was also bolstered by strong aspirational demand and significant growth in India's premium smartphone segment—devices priced above ₹30,000—which grew 15% year-over-year. [2, 6]