Apple launched a New Year sales event in China on the Tmall platform. The promotion runs from January 25 through February 11. Apple aims to boost sales during the busy holiday season. This marks the third major promotional event in the Chinese market in just over a month.
The sale features a RMB 2,000 reduction on the 256GB iPhone Air. This model was released in October 2025. Reduced prices also apply to the iPhone 17 Pro and Pro MAX, MacBook Air, iPad Air, and various accessories. Apple prepared significant inventory for the sale. Inventory is limited and available while supplies last.