Research firm IDC projects that Apple is set to achieve a record high in iPhone shipments for 2025, expecting the total volume to reach 247.4 million units. This would mark an increase of over 6% year-on-year, surpassing the previous record set in 2021 with the iPhone 13. The primary driver for this growth is the significant sales momentum of the iPhone 17 lineup. Demand in China has been particularly strong, prompting IDC to revise its 2025 market forecast for the region from a decline to 3% growth. This robust performance is seen as crucial for Apple, especially as it contends with heightened competition from domestic manufacturers and scrutiny over its AI strategy.