Apple is reportedly developing its first budget-friendly MacBook, signaling a significant strategic move to compete with Chromebooks and other low-cost Windows laptops. The new notebook is aimed at the education sector and cost-conscious consumers, a market Apple has traditionally ceded to competitors. According to reports, the device is expected to be priced "well under $1,000" and is slated for release in the first half of 2026. This affordable MacBook may utilize less advanced components to achieve its lower price point, potentially incorporating an A-series iPhone processor instead of a more powerful M-series chip designed for Macs. This initiative represents a departure from Apple's long-standing strategy of focusing on high-margin, premium devices and avoiding a chase for market share with lower-end offerings. The move could allow Apple to better compete in the education space where it has previously positioned the iPad.
Apple Plans Entry into Low-Cost Laptop Market with Budget MacBook
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