Apple is anticipating a historic holiday season, with Chief Financial Officer Kevan Parekh projecting sales growth between 10 and 12 percent for the fourth quarter. This forecast, which outpaces analyst predictions of 6 percent, could translate to sales between $137 billion and $139 billion, with the potential to cross the $140 billion mark for the first time. The optimistic guidance is largely driven by the expected double-digit growth in iPhone revenue, which would mark the best quarter ever for Apple's flagship product. This positive outlook follows the recent launch of the new iPhone lineup and comes amidst rumors of potential last-minute product refreshes, such as an updated Apple TV and HomePod mini, possibly arriving in mid-November.