Apple Scales Back AI Health Project Amidst Talent Exodus; CEO Teases Future AI Products

Apple is reportedly facing significant AI development headwinds, according to Bloomberg, which resulted in the company scaling back plans for its ambitious AI-powered health coach initiative.

• The scaled-back project, known as Project Mulberry, followed a recent leadership shakeup within Apple's health organization.
• Apple has recently lost multiple AI researchers and a top Siri executive to competitors, including Google DeepMind.
• CEO Tim Cook teased "new categories of products and services" enabled by AI at an all-hands meeting on February 5, 2026.