Apple launched the MacBook Neo as its most affordable laptop at a $599 price point. The device features an iPhone-class A-series chip, marking a first for the Mac product line. The company also introduced the iPhone 17e starting at $599. This new model includes the A19 chip and double the entry-level storage of previous versions.
The strategic shift targets market share gains against Chromebooks and other low-cost competitors. This move comes despite rising component costs and global memory-chip shortages.
Apple shares declined following the product announcements. Investors expressed concern that the lower-priced product mix will pressure the company's profit margins.