Apple to Overhaul Siri into an AI-Powered Chatbot to Compete with OpenAI and Google

Apple plans a major revamp of Siri, transforming the assistant into a sophisticated AI chatbot to rival offerings from OpenAI and Google.

A Bloomberg News report identifies the new chatbot by the codename "Campos."

Campos will replace the current Siri interface. Apple will deeply integrate the chatbot into iPhone, iPad, and Mac operating systems.

The new interface provides users with a more conversational, chat-like experience.

The move is central to Apple's strategy to catch up in the AI market.

News of the development led to a 1.6% spike in Apple stock on the afternoon of January 21, 2026.