On November 18, 2025, multiple sources reported that Apple is apparently preparing to replace CEO Tim Cook, with speculation fueled by concerns over the company's lagging AI strategy and recent high-profile executive departures, including the CFO and COO. The news comes as Apple continues to face criticism for slow AI innovation compared to peers, despite strong recent earnings and record revenue in Q4 2025. Analysts remain divided, with a consensus 'Moderate Buy' rating but ongoing debate about Apple's future direction and leadership. The potential leadership change is viewed as a pivotal moment for the company, especially as it seeks to regain momentum in AI and maintain its competitive edge.