On November 19, 2025, major news outlets reported that Apple is accelerating plans to replace CEO Tim Cook, citing internal and investor concerns about the company's slow progress in artificial intelligence. This follows the recent departures of CFO Luca Maestri and COO Jeff Williams, intensifying speculation about Apple's future direction and leadership. The leadership uncertainty comes as Apple underperforms peers in AI innovation and revenue growth, despite maintaining strong iPhone sales and a robust services segment. Analysts remain moderately positive, but the market is closely watching for clarity on Apple's next strategic moves.