Adobe's stock faced downward pressure following an announcement from competitor Canva that its professional-grade Affinity design suite will be permanently free. This move is perceived as a direct challenge to Adobe's long-standing subscription-based model for its Creative Cloud suite and has intensified concerns about competition in the digital design space. The news comes shortly after Adobe's annual MAX conference, where numerous AI-focused product announcements failed to assuage investor worries about the long-term competitive landscape, contributing to a significant single-day stock decrease earlier in the week. Canva's new offering includes a suite of tools for vector editing, image manipulation, and layout design, which could attract both amateur and professional designers seeking alternatives to Adobe's products. While Adobe remains the industry standard, Canva's expanding feature set and aggressive pricing strategy are creating a more competitive environment. The market reaction saw Adobe's shares decline as investors weigh the potential impact on Adobe's market share and revenue growth.