Advanced Micro Devices (AMD) plans significant price hikes for its GPU products. These adjustments are expected to begin as early as January 2026.
The primary driver is a surge in memory prices. Reports indicate memory costs have doubled over the past six months, substantially increasing the manufacturing cost of graphics cards.
The price increases will affect a wide range of products, including consumer-level GPUs (such as the RX 9000 series) and high-demand data center computing chips. This move aligns with a broader industry trend; competitor NVIDIA plans similar price increases starting the following month.
Analysts confirm the escalating cost of memory is the primary factor. These costs will likely be passed on to consumers and enterprise clients throughout the year. Specific market reaction to the news has not yet been detailed as of January 1, 2026.