Amazon is expanding its Shop the Show experience to over 8,000 Prime Video titles. This initiative increases the number of shoppable titles from the previous 1,300. The integration aims to create a seamless shopping experience without interrupting the streaming session.
A new Shop tab is being added to the existing X-Ray feature. This allows users to browse related products alongside cast and trivia information.
The new Shop the Scene function uses Amazon Lens AI technology. Viewers can use the Amazon Shopping app to identify and purchase items like clothing and home décor directly from active scenes.