Priceline, a Booking Holdings brand, launched the next generation of its AI-powered travel assistant, Penny. Penny now integrates Anthropic's Claude AI models.
The upgrade enables the chatbot to handle complex, conversational trip planning. Users can complete bookings from start to finish within a single interface.
Penny compares flight options and suggests hotels with an interactive map. It makes recommendations based on user preferences and conversation history.
The enhanced system, described as "fully agentic," combines Anthropic's reasoning capabilities. It also integrates Priceline's real-time inventory and deal data.
The technology stack is model-agnostic. It utilizes capabilities from Google Cloud and OpenAI to support search and voice functions.
Priceline reports early tests of Penny show higher user engagement. Tests also indicate higher conversion rates. Travelers saved an average of nearly ten minutes per trip compared to using customer support.