Analysts discuss a potential merger between Comcast and Paramount Global. Both companies face challenges with their streaming services, Peacock and Paramount+.
Both platforms face financial hurdles competing against larger market leaders. A combined entity could create production and distribution synergies. A merger would also increase negotiating power.
The companies have not confirmed formal talks. Speculation follows a decline in linear TV revenues. Media giants are transitioning to digital models.
Comcast aims to strengthen its market position ahead of the 2026 Winter Olympics.