Negotiations for Comcast-owned Sky to acquire British broadcaster ITV have reportedly slowed. The potential transaction values ITV at approximately $2.2 billion. Sources attribute the cooling interest to a shifting media landscape and evolving industry dynamics.
The merger would combine two of the largest players in the UK media market. Such a consolidation would carry significant implications for the British broadcasting sector. Comcast, Sky, and ITV have not released official statements regarding the reports.