Ford is accelerating a secret skunkworks project to develop affordable electric vehicles. The initiative targets a midsize pickup truck priced at approximately $30,000. Ford scheduled the vehicle for a 2027 launch.
This strategy follows billions in losses from the company's initial high-end EV programs. The shift directly responds to competitive pressure from low-cost Chinese manufacturers.
A dedicated California facility is redesigning manufacturing processes to lower costs. The project utilizes a new Universal EV Platform and lithium-iron phosphate batteries. Simplified assembly reduces total parts and wiring to improve mass-market profitability.