Ford CEO Jim Farley Shifts Performance Division to Core Engineering, Aims to Be 'Porsche of Off-Roading'

Ford CEO Jim Farley announced a major strategic shift at the 2026 Detroit Auto Show, integrating Ford Performance directly into the engineering development of future high-performance production vehicles.

• The shift moves the division beyond marketing, focusing on transferring racing technology directly into production models, including the Mustang SC.
• CEO Farley stated the company's ambition is to become the 'Porsche of off-roading'.
• This strategy prioritizes enhancing high-margin off-road models like the Bronco RTR and Raptor, reflecting the current slowdown in the EV transition.