Ford Motor Company launched "Ford Pro AI" to diversify revenue beyond traditional vehicle sales. This software platform analyzes vehicle health, routing, and driver behavior for commercial fleet management. The initiative targets recurring revenue through digital services.
Ford partnered with Puget Sound Energy and ChargeScape on a vehicle-to-home (V2H) pilot program. The program tests the F-150 Lightning’s ability to provide backup home power. These projects aim to generate ongoing revenue from software and energy services.