Ford Motor Company signed a five-year sponsorship deal to become the Official Automotive Partner of Major League Baseball. This agreement displaces Chevrolet, which held the league's sponsorship since 2005.
While parties did not disclose financial terms, sources described the deal as significant. The partnership extends to Minor League Baseball and Little League Baseball and Softball.
Ford will maintain a presence at the All-Star Game and the World Series. The automaker will also serve as the presenting sponsor for MLB's July 4th games.
The strategy aims to connect Ford dealerships with local communities and youth sports. No market reaction analysis was available at the time of the announcement.