General Motors’ luxury brand, Cadillac, will unveil its inaugural Formula 1 team livery on February 8, 2026.
The reveal will take place via a television advertisement during the Super Bowl.
This milestone marks GM’s first entry into the global motorsport series as a fully-fledged works team.
The Cadillac F1 team is scheduled to make its official competitive debut during the 2026 racing season.
The move supports a broader strategy to elevate Cadillac’s global brand image and international market presence.