General Motors’ Cadillac brand unveiled the race livery for its new Formula 1 team. The team is set to debut in the 2026 season. The reveal occurred during a commercial aired at Super Bowl LX. The commercial showcased a black-and-white design for the first F1 car.
The move marks the entry of another major American automotive brand onto the global F1 grid. Principal Graeme Lowdon will lead the team. The roster features veteran drivers Checo Pérez and Valtteri Bottas.
The high-profile reveal aims for broad global exposure ahead of the team’s first race. The F1 entry serves as a strategic initiative for brand enhancement. Historically, GM stock generates modest market reactions to marketing and operational news compared to major financial disclosures.