An investigation based on internal Meta documents reveals the company projected it would earn approximately $16 billion, or about 10% of its annual revenue, from advertisements for scams and prohibited goods. The documents indicate that Meta has struggled for years to control a massive volume of fraudulent ads on its platforms, including Facebook and Instagram, that expose users to deceptive e-commerce, fake investment schemes, and illegal online casinos. According to the files, Meta's systems expose users to an estimated 15 billion "higher risk" scam advertisements daily. The reports suggest that the company only blocks advertisers when its automated systems are at least 95% certain they are fraudulent. This high threshold allows many ads from "likely scammers" to remain active on its social media platforms. There was no specific market reaction mentioned in the available reports.