European Union antitrust regulators approved Meta Platforms' revised "pay-or-consent" advertising model for Facebook and Instagram. This decision allows Meta to avoid potential daily fines. Non-compliance with the Digital Markets Act (DMA) risked penalties reaching up to 5% of its global daily turnover. The updated model offers European users two choices: consent to share data for fully personalized ads or opt for a limited advertising experience by sharing less personal data. Meta will implement these changes in January. This marks the first time Meta has offered such a choice on its social networks, settling a key legal and regulatory challenge in a major market. The move follows an earlier €200 million fine Meta received for previous DMA violations.