The Motion Picture Association (MPA) has issued a cease and desist letter to Meta, demanding the company stop using the PG-13 rating in its new safety features for teen accounts. The MPA, which represents major film studios, argues that Meta's use of the rating is misleading and dilutes their trademark, as Meta's AI-powered content moderation does not follow the MPA's human-led, curated process. In the letter sent on October 28th, the MPA contended that Meta is trying to leverage the public's trust in the established movie rating system to gain credibility for its own automated content classification. The association stated it was not consulted by Meta before the new features were announced and that any connection to the film industry's rating system is inaccurate. Meta has responded by stating it did not claim its features were certified by the MPA and that the reference to PG-13 falls under fair use. The company's goal was to use a familiar standard to simplify content policies for parents. This dispute highlights the ongoing challenges tech companies face in content moderation and ensuring age-appropriate experiences for younger users.