TD Cowen reiterated a "Sell" rating on Roblox Corp. The firm maintained a $70 price target. The rating is based on findings from its January 2026 parent survey.
The survey revealed an increase in parents limiting their children's time on the platform. This trend compares to previous studies conducted in December 2024 and May 2025. The primary driver for these limitations is a general desire for children to spend less time and money on the platform. Specific safety concerns are not the main reason.
Analyst sentiment remains mixed. Goldman Sachs reiterated a "Buy" rating. Conversely, Piper Sandler reduced its price target to $125 from $180. The company also faces recent declines in concurrent users (CCUs).
TD Cowen suggests the growing usage restrictions could negatively impact user engagement metrics for the online gaming giant. Roblox is scheduled to report earnings on February 5, 2026.