Starbucks is grappling with the 'Red Cup Rebellion,' now the longest strike in its history, which has entered its fifth week. Starbucks Workers United organized the action, involving over 3,800 baristas at more than 180 stores across 130 U.S. cities. The labor action has gained international solidarity, with support demonstrations occurring in over a dozen countries.
The union seeks its first labor contract. Key demands include improved staffing levels, better pay, and more predictable schedules. Contract negotiations have stalled as the strike continues to grow.
The strike began on November 13 specifically to disrupt the company's lucrative holiday season. Despite the widespread action, Starbucks maintains that the strike has caused no meaningful disruption to its business operations.