Starbucks is set to overhaul its business model in India after its joint venture partner, Tata Consumer, signaled it would halt fresh investments until a more competitive, lower-cost format is established. Tata has raised concerns that the current strategy, which relies on large stores and premium pricing, is ill-suited for the value-conscious Indian market and has led to widening financial losses. The push for a strategic reset prompted a visit from Starbucks' global CEO to meet with Tata's chairman. The venture's losses have nearly doubled, and an earlier goal to reach 1,000 stores by 2028 was paused amid declining sales and high costs. The proposed overhaul will pivot towards smaller, more efficient stores with more accessible pricing and a menu tailored to local preferences to improve profitability.