Spotify and Netflix partnered with wellness influencer Jay Shetty to distribute a video version of his podcast, "On Purpose."
The video episodes launch on both platforms on July 13.
The multiyear agreement grants Spotify and Netflix exclusive rights to these video episodes. Reports value the deal at up to $100 million.
Spotify will serve as the global sales representative for the show. The podcast features interviews on culture, wellness, and personal growth.
YouTube will continue to host older episodes and promotional clips. Full video episodes remain exclusive to Spotify and Netflix.