Spotify Co-CEO Alex Norström defended the company’s expansion into AI-generated music as a superior alternative to unregulated online tools. Norström characterized the company's goal as providing controlled and legal AI products. He contrasted these efforts against rogue attempts and AI slop currently spreading across the internet.
The defense follows a licensing agreement with Universal Music Group to launch AI-generated remix and cover tools for subscribers. These tools allow users to modify songs from participating artists within a regulated framework. Norström emphasized that the strategy relies on consent and licensing agreements. Verification tools will protect artists while the company explores new technology.