Tesla registered new subsidiaries in Latvia and Estonia, signaling its forthcoming entry into the Baltic states. This move follows the company's recent launch in neighboring Lithuania.
The company typically establishes service centers before commencing full sales operations. Full sales in the region could begin in the first half of 2026.
This expansion occurs as Tesla seeks to counteract a drop in European sales seen in 2025. The initiative aligns with broader efforts to boost regional sales, including promoting more affordable vehicle models and seeking regulatory approval for its Full Self-Driving (FSD) software across Europe.