Tesla has officially launched its supervised "Full Self-Driving" (FSD) system in South Korea, making it the seventh country to receive the advanced driver-assistance feature. The rollout gives Tesla a notable advantage over local automakers like Hyundai Motor Group, which do not yet offer comparable technology. The timing is particularly advantageous for Tesla, as it coincides with recent trade rule changes that eliminated a cap on the number of US-made vehicles that can be imported under US safety standards. This regulatory shift means Tesla faces fewer hurdles than domestic manufacturers who must adhere to stricter Korean safety rules. The move is expected to heighten competition in the South Korean EV market. Analysts suggest that as consumers recognize Tesla's lead in autonomous driving technology, it could significantly boost the brand's market position and accelerate the shift in consumer preference away from established local players.