Ulta Beauty stock is holding near recent record levels, supported by a constructive growth narrative and strong analyst backing, with several firms boosting their price targets despite no new company-specific headlines.
- BofA Securities maintained a Neutral rating but significantly raised its price target to $685 from $610, noting Ulta’s robust customer engagement and “flywheel” strategy.
- Key growth drivers include the successful rollout of Selena Gomez’s Rare Beauty and broader assortment expansion, though investors are monitoring risks related to higher costs and post-2026 Target revenue.
- The stock is currently trading at $659.70 in after-hours, holding near its recent all-time high.