The Coca-Cola Company secured a new global agreement as the exclusive beverage provider for Marriott International. This deal displaces rival PepsiCo after a 35-year partnership with the world’s largest hotel chain.
Coca-Cola beverages will span nearly 10,000 properties worldwide. The portfolio will also reach 1.78 million hotel rooms. The rollout begins this summer across lobby bars, vending machines, minibars, and event services. The agreement covers soft drinks, water, and juices.
Internal communications reveal guests prefer Coca-Cola products by a 2-to-1 margin. Over 70% of Marriott guests favor the Coca-Cola portfolio. This partnership grants the company exclusive access to a massive global travel and hospitality consumer base.