Ford Motor Co. reached a $375,703 settlement with the California Privacy Protection Agency following an investigation into connected vehicle data practices. The agency found that Ford violated the California Consumer Privacy Act by requiring consumers to verify their identity before processing requests to opt out of data sharing.
Under the terms of the agreement, Ford must simplify its procedures for consumers seeking to stop the sale of their personal information. This settlement represents the second enforcement action resulting from the state’s broader probe into the connected vehicle sector.
The action signals increased regulatory scrutiny regarding how automakers manage the personal data collected by modern vehicles.