Zacks Research upgraded Ford Motor Company (NYSE: F) to "strong-buy" from "hold" on Wednesday. The upgrade reflects an optimistic outlook on the company's near-term earnings potential.
This positive sentiment follows an improved ranking in J.D. Power's initial quality study. It also follows Ford's plans for a new affordable electric pickup truck.
The improved rating and quality metrics address a key automaker risk: costs from recalls and warranties that historically impacted profitability.