California enacted new laws on September 11, 2026, to restrict social media features for users under 18.
The legislation prohibits autoplay and infinite scroll on platforms including Instagram and Facebook.
Meta Platforms must now adjust its services to comply with these stricter safety regulations in its home state.
This development follows a $18 billion settlement regarding a decade of advertising practices targeting children.
The changes are expected to notably impact user engagement levels among Meta's younger audience.