Meta Upgraded to $820 at JPMorgan, Eyeing AI Beyond Advertising

JPMorgan upgraded Meta Platforms (META) from Neutral to Overweight. The bank raised its price target for the stock to $820 from $640.

Analysts expect Meta to begin monetizing artificial intelligence capabilities beyond its core advertising business. The upgrade highlights the potential of new products like the Muse AI agent and the Meta Model API.

JPMorgan notes that Meta’s latest AI models now compete with industry leaders. While the bank anticipates increased AI-related capital expenditures, it views the long-term revenue opportunities as substantial. This outlook follows a recent stock surge triggered by the Muse agent rollout.